Cohere Co-Founder Nick Frosst Balances AI and Indie Rock with Good Kid

Nick Frosst, co-founder of a $5.5 billion AI startup, Cohere, also leads an indie rock band called Good Kid. The band, formed in 2015, enjoys significant success and recognition.

With 2.3 million monthly listeners on Spotify, performances at Lollapalooza, and nomination for a Juno Award, Good Kid’s journey is impressive. Meanwhile, Frosst’s work in AI continues to thrive, balancing both passion and profession remarkably well.

From University Hobby to Musical Success

Good Kid was formed in 2015 at the University of Toronto as a hobby among friends. The band members, mostly computer science students, including Frosst, transformed their pastime into an unexpected success.

David Wood, originally not in computer science, was convinced by Frosst and others to switch. This camaraderie set the foundation for the group. Their first single, ‘Nomu’, released in 2015, was a turning point, receiving a surprisingly positive response.

Rising Prominence in the Music Scene

The band saw continued success after ‘Nomu’. Good Kid released a series of singles followed by their first self-titled EP in 2018. Their music resonates with fans, drawing comparisons to Bloc Party and Two Door Cinema Club.

Good Kid’s blend of indie pop rock and engaging lyrics garnered critical acclaim. Their nomination for the Juno Awards as breakthrough group of the year highlights their growing prominence.

Balancing Band and Business

Despite their musical success, every member of Good Kid has a day job as a programmer. Their schedules are intense yet balanced, managing to dedicate time for their musical pursuits.

Frosst, in particular, emphasizes that music serves as an outlet and a means to unwind. Practicing twice a week and handling remote work while on tour exemplifies their dedication. Balancing his roles, Frosst believes, improves his focus on both fronts.

Musical Inspirations and Achievements

Inspiration for Good Kid’s music stems from several sources, including Bloc Party and Two Door Cinema Club. Frosst’s vocals and the band’s sound are homage to these influences.

Playing at major festivals like Lollapalooza and opening for Portugal. The Man on their Canadian tour, Good Kid has proven its mettle. Each performance adds to their credibility and reach in the indie music scene.

Cohere: A Parallel Journey

While Good Kid flourished, Frosst, along with Aidan Gomez and Ivan Zhang, founded Cohere in 2018. Cohere rapidly ascended in the AI industry, securing substantial venture capital and achieving a valuation of $5.5 billion.

Frosst regards Cohere as his primary career. The company focuses on developing AI models for enterprises, with backing from notable venture capital firms like Salesforce and Nvidia.

Interweaving AI and Music

Frosst’s passion for AI subtly intertwines with his music. The lyrics of their first single, ‘Nomu’, reflect technological themes, presaging his future in AI.

His belief that music enhances his cognitive faculties underscores the synergy between his two worlds. Frosst notes that touring limits meetings and allows deep focus on his work at Cohere.

Looking Ahead

Good Kid plans to continue making music and performing. Their commitment to quality and authenticity remains unwavering.

With consistent practice and performances lined up, the band continues to gain momentum. Their journey is a testament to balancing passion with professional commitments.


Nick Frosst exemplifies a unique balance of tech entrepreneurship and musical passion. His success with Cohere and Good Kid underscores his ability to excel in both fields.

The story of Nick Frosst and Good Kid is an inspiring example of how diverse interests can coexist and thrive. Their journey continues to unfold, promising even greater achievements in both music and AI.

Source: Techcrunch

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